Your privacy matters to us. Not in the “we have to say this because of regulations” way, but genuinely. We collect and process personal information because we have to in order to run a gaming platform, but we’re careful about what we collect, how we use it, and who gets access to it. This policy explains all of that in language that’s hopefully clearer than the usual legal jargon you see on these pages.
We operate under UK data protection laws, which means we follow GDPR requirements and the Data Protection Act 2018. These aren’t just boxes we tick – they’re frameworks that shape how we handle your information day to day.
What information we actually collect
When you create an account, we need basic details – your name, date of birth, address, email, phone number. We’re legally required to verify who you are before you can gamble. Under-18s can’t legally play, and we need to confirm you’re not on any self-exclusion lists.
We collect financial information when you make deposits or withdrawals. Card numbers, bank account details, transaction history. We can’t process payments without it, and we’re required to keep financial records for several years for regulatory purposes. We don’t store full card details ourselves though. Payment processing goes through secure third-party providers who maintain PCI DSS compliance.
If you contact support, we keep records of those conversations. Emails, chat transcripts, phone call notes. Helps us resolve issues efficiently and maintain continuity if you contact us multiple times about the same thing.
Why we process your data
Most of our data processing happens because it’s necessary to provide the service you signed up for. You can’t have a gaming account without us verifying your identity. We can’t process deposits without financial information. That’s what’s called “contractual necessity” in legal terms – basically, these things are fundamental to the service existing.
Some processing is required by law. We have to verify your age and identity. We’re required to keep financial records. We must monitor for money laundering and report suspicious activity. Gaming operators have a legal duty to identify and intervene with problem gambling, which means analysing playing patterns.
Who gets access to your information
We don’t sell your data to third parties. Never have, never will. But we do share information with specific organisations when necessary. Payment processors need your financial details to handle transactions. Game providers might receive technical data to ensure games function properly. Our platform runs on hosting infrastructure managed by third parties under strict contractual terms.
We’re required to share information with regulators and licensing authorities. The UK Gambling Commission can request user data as part of their oversight.
How long we keep your data
We hold your information for as long as your account remains active, and then for a period afterwards depending on what type of data it is. Financial records must be kept for at least six years after your last transaction – that’s a legal requirement for tax and anti-money laundering purposes. We can’t delete them sooner even if you ask.
Identity verification documents are typically retained for six years after account closure. Transaction histories and communication records get similar treatment. This retention exists because disputes can arise years later, and we need records to investigate properly. Some data gets deleted sooner. Marketing consent gets removed immediately if you opt out.
Your rights over your information
You can request a copy of the personal data we hold about you. We’ll provide this in a readable format, usually within a month.
In some circumstances, you can request deletion of your data. I say “some circumstances” because it’s not always possible. We can’t delete financial records that we’re legally required to retain. We can’t erase data needed for legal claims or regulatory compliance. But where we’re holding data purely for business purposes with no overriding reason to keep it, we’ll delete it if you ask.
If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office. They’re the UK’s data protection regulator. We’d prefer you contact us first so we can try to sort it out, but you have the right to go straight to the ICO.
Security measures we’ve implemented
We use encryption that meets industry standards for all data transmission. Access to personal data within our organisation is restricted based on role – not everyone working here can access everything. Our systems get regularly tested for vulnerabilities, and we patch security issues promptly.
Despite all these precautions, no system is completely impervious to attack. If we suffer a breach that affects your data, we’ll notify you and the relevant authorities as required by law. We can’t promise absolute security because that doesn’t exist, but we take reasonable precautions.
Changes to this policy
This policy gets updated occasionally. Changes in laws, new features, altered business practices – various things can necessitate revisions. When we make significant changes, we’ll notify you via email or through a prominent notice on the platform.
Your continued use of the platform after policy changes means you accept those changes. If you don’t agree with revised terms, you can close your account. We’d rather you stayed obviously, but we’re not going to force anyone to accept terms they’re uncomfortable with.
Getting in touch about privacy concerns
If you’ve got questions about this policy or how we handle your data, contact our support team through the usual channels. For formal data protection queries or rights requests, you can email our data protection contact – the address is available through your account dashboard. We aim to respond to privacy inquiries within a reasonable timeframe, typically a few days for straightforward questions and up to a month for more complex matters like subject access requests.